While most people tend to forget that on page SEO are pretty much doesn’t matter anymore, the Google’s Penguin update prove them wrong. Site that were affected by Google Penguin update mostly concentrated on off page SEO. Here is an on page SEO guide that talks about guidelines, tips and tricks in making your website be search friendly.
Basic On Page Seo Guidelines, Tips, and Tricks
Clean HTML/PHP and CSS code:
Note that bad coding is equals to bad site rankings, and may even get site penalized. If you are using Worpress CMS for your site or blog, be sure that the themes are clean and doesn’t contain malware as this affects site rankings in search engines.
Importance of <Title> tag:
A page title tag is one of the most important page SEO factors. Aim to have a good title, which describes what your page is all about, and smartly use keywords on it. Remember not to make it looks spammy as you’ll leave your site vulnerable to Google Penalty.
For example if you are targeting “make money online“, then a good title will be “Discover different on how to make money online at *your site*“, and a bad title would be “Make money online on the internet – make money online fast – make money online today”
See the big difference? Remember do not stuff your keywords in your title page. Google bots are smart enough to know and detect that crap. Also a good title helps you get better clicks, as a user would tend to read something relevant rather that somewhat spam and gibberish.
Importance of meta <description> tag:
Same as the title tags, provide relevant description on what your page is all about. Summarize your page in 155 – 160 characters while using your keyword at least once. Having a good description will certainly help boost your click-through rates when a user sees your site in search engines.
About the meta <keywords> tag:
Do not worry too much about the keywords tag, as Google do not use it as a factor to rank your sites.
Writing your SEO Optimized Content
Keep in mind that “content is the king” and plays a great role in your SEO campaign. You should therefore make your content more relevant and worth while to read.
Do I make content for humans or search engines?
While most SEO practitioners will greatly advise you to write for humans and not search engines. We recommend to write for both. Yes, you should write for both humans and search engines at the same time. So how will you do that? Read below for some pointer on seo optimizing your content.
Be careful with over optimazation, you must use your keyword wisely in your article. Recommened is about 0.5 – 1% keyword density.
LSI keywords stands for “latent semantic indexing”, the LSI keywords are the words that are closely related in your main keyword. If your main keyword is “make money online” then some of the LSI keywords are “earn from home”, or “get cash from the internet”, you get the idea. One SEO technique to do is to use a lot of LSI keywords without losing the flow of it. Make sure your content is perfectly readable by humans.
How long must be the articles be?
Recommended to keep your article at least 450 – 500 words, the more the better. Though an article with 800 words can be splitted in to two articles to help with your site’s size.
Learning some basic on page seo guidelines, tip, and tricks will certainly help your site rank well in Google and other search engines. Remember not to make your site a spammy one, but do use your target keywords in your page title and description. Also take note of your content. Keep your content SEO optimized that is readable for both humans and search engines.
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