Microsoft Released Windows Store
On December 6 2011, Microsoft officially announced the Windows Store. Windows 8 users will now be able to buy or download Windows Store Metro-style applications via Windows Store.
Micosoft established a set of four guiding priciples that would inform both the overall design of the Windows Store as well as the partneship that they want with the developers:
- Designed for discovery
- Flexible business models
- Transparent terms
- Best economics
Windows Store is designed for discovery.
Windows Store is designed to provide an easy app search and discovery. As a way of finding Windows apps, the Windows Store provides mechanism for search, category browse, ranking lists and educational curation in order to help people find great apps.
Apps can be also search via the web search. The Windows Store app catalog will be indexed by search engines and allow support direct linking to app webpages.
Windows Store provides reach.
The Windows Store provides opportunity to reach customers with free and paid apps in 231 markets worldwide. It also let the customers select the language of their choice. Windows Store will include support for more than 100 languages, where developers can create a localized version of the Metro style app.
Windows Store also provides apps for enterprises.
Enterprise apps can be deployed by IT administrators directly to the Windows 8 PCS that they manage. It allows IT departments to deploy apps to either managed or unmanaged devices.
Windows Store provides transcantion platform.
Store supports trials and in-app purchased which are great deals for developers to engage their potential buyers or app users.
Windows Store provides ads for developers or business.
With Windows Store, developers can choose whatever ad platform they want, whichi is great for advertising either their own business or their organization.
Windows Store provides transparency and profitability.
Microsoft included App Certification Kit and SDK when Windows 8 Developer Preview is downloaded. This provides app acceptance guidance much like in the Apple Store where iOS developers apps are checked by Apple if it passes their criteria or not. Microsoft will give feedback to developers whose apps are rejected, so that they can address the issues quickly and resubmit the app for publication.
Windows 8 Store economics
Windows 8 app developers has a chance to earn money from the Windows Store, although being an Windows 8 app developer has a fee.
Individual registration fee will be $49 USD ($99 for companies).
Microsoft will share up to 80% of the revenue generated from app sales.
Revenue share is 70%, but when an app achieves $25k USD in revenue-aggregated across all sales in every markey, that app moves to 80% revenue share for the lifetime of that app.
With this, if an app becomes successful, Microsoft increase the revenue share to 80% to reward the success of the app developer.
When will Windows Store be available?
Windows Store will be available when Windows 8 Beta is released, and right now Microsoft is announcing a First Apps contest, where developers get a chance to have their app featured in the Windows Store for Beta.
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