SEO Strategy: How To Get Google To Reconsider Websites
Is your website been affected by Google Panda and Penguin updates and your SEO strategy went wrong? Want to learn how to get Google to reconsider your website and what should be the details on a proper reconsideration request? You are in tough luck as Matt Cutts just recently released a video on Google’s webmaster help channel talking about tips and SEO strategy on what should be included in a proper reconsideration request for Google.
How To Get Google To Reconsider Websites (Matt Cutts Video)
Here is the video of Matt Cutts answering the question what should be included in the details on a proper reconsideration request.
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Note: I’ve tried to summarize the whole video but end up doing a transcription in the process. Hope that I’ve transcribed it well. If there are any wrong inputs then you can post a comment what should be the right word. 🙂
High Level View of How to Get Google Reconsider Websites
Video Transcription of What should be included in a proper reconsideration request? (Question answered by Matt Cutts on Google Webmaster Help YouTube Channel)
The goal of your reconsideration request:
1. Tell Google you’ve stop whatever violations of the quality guideline were happening (e.g. paid links, cloaking, scraping, doorways etc.). Whatever it way you need to make a clear and compelling case that has actually stopped that compelling behavior. No longer is going on and that you’ve cured that as much as possible. So if you are doing paid links you’ve gotten as many of those links pulled down as much as possible.
2. Basically give Google a good faith assurance that it won’t happen again.
You don’t want to say “this site it looks like reformed.. okay we’re going to lift this manual of action, and then they immediately go back to spamming and they are doing their old tricks”. So what you going to do is step in to Google shoes and say “okay, what would best convince Google that we’ve turned the corner and this behavior has stopped and cure whatever was going on and it is not going to happen again. So great things to include, things like details the sort of sites that you are contacting. If you are removing links for example. If you’ve used a SEO and they really just shot you in the foot because they are doing all sorts of unethical things. That’s the sort of things that I would give us details about that. Tell us about the link network or the SEO or that sort of stuff. If it was someone in-house what have you done to make sure that it won’t happen again. I was talking to a large company, he wrote down a reconsideration request and they were talking about how they put a training program in place so that future people would understand these are the violations of the quality guidelines where as these behaviors are okay.
Basically the more stuff you can do to give that kind of clear and compelling evidence, the easier it is for Google to make an assessment. Ideally, it’s best if you’ve include as much as information as possible actually within the reconsideration request. We tend to a little bit leery if you’re inserting hyperlinks that go off to random places. If we can’t know where it going to go then we have to think about somebody is trying to give us malware or something like that. You can include links to a Google Doc or Google Spreadsheet if you want to show sites that you’ve contacted. Because it is possible for us to view that sort of docs without worrying about what sort of things might be included or revealing the identity of the person who is, looking at the reconsideration request. But you know, it’s just like anytime you are trying to convince somebody. You want to make sure that you show that you’ve taken a lot of effort. That you have tried to clean things up and that basically won’t happen again and the more we can sauce out and try to assess whether you’ve now have that mindset, we’re not just going to do a fly by night trick or whether things will lapse again the easier it is for Google to say, okay, looks like things are pretty good shape so let’s go ahead and grant that reconsideration request.
That’s it! If I’m going to summarize it up it should be just:
1. Tell Google that you have stopped whatever violations of the quality guidelines you are doing.
2. Give as much as information as possible explaining what you’ve been doing.
3. Give Google an assurance that it won’t happen again.
4. Give evidences that you are doing you part to not let it happen again.
5. Never do it again.
Hope you learned how to get Google to reconsider your website and what should be the details on a proper reconsideration request. Wish you luck and success getting your website be reconsidered again. Cheers!